improved web experience

Affinity for Gaming.


Affinity for Gaming’s main goal was to update their website that had been built in 2013 with little to no updates since. Given modern hosting practices and big goals for the new website, we decided that a fresh start with a new website was the best route. As part of this, we established a new brand; complete with a new logo, color pallet, and typography.

In addition to brand development, this project included a website of 10 pages with an integrated events calendar function, multiple responsive contact forms, SEO on major pages, full copy development, implementation of additional security features and the capability to easily integrate an online shop in the future when the business is ready to pull their store from Etsy.

The Process.

Over the course of 4 months, the website was taken from an idea to a concept to a reality. The extended timeline was needed to accommodate travel to the store for coordinated photoshoots, photo editing and the development of several custom assets displayed across the site. 

Working with Madison (North Light Marketing) to redesign our aging website was one of the best business decisions we made in the last few years. Her ability to take concepts and turn them into reality was truly amazing. She increased our web presence by many factors beyond what we even hoped for. We could not be more pleased with the end results.

Justin Maher & Michael Purn
Affinity for Gaming, Inc.

Business booked
48 hours post-launch

The new website which included a feature to request 3D printing services. A quote was completed that was successfully turned into a business partnership within the first 48 hours of launching the website.

This prospective client had not heard of the brand before and found exactly what they were looking for organically!

Return on Investment

Within just two months of launching the new website, the investment in their digital presence not only paid off but exceeded expectations.

The enhanced user experience and streamlined design resulted in increased website traffic, higher engagement rates, and a significant boost in conversions, allowing them to recoup their initial investment and more in record time.